Neoma Business School Case study
Support on Dynamics 365 Sales & Marketing
Issues
How can we follow up more effectively during the different stages of the prospect/candidate/student journey?
Project description
NEOMA Business School wanted to modernise its historical CRM and digitalise its internal processes to serve its recruitment and student retention objectives more effectively.
Apsia’s contribution
Apsia is providing Neoma Business School with a dedicated team of experts in the Cloud and Microsoft solutions to support the deployment of Dynamics 365 Sales & Marketing on the group’s three campuses (Rouen, Reims and Paris). The rapid implementation of such a solution is possible thanks to the adoption of a pedagogical and agile approach that allows for adaptation to the specific needs of higher education institutions.
Neoma Busines School is a French business school founded in 2013 following the merger of Reims Management School and Rouen Business School.
NEOMA wanted to modernise its historical CRM and digitalise its internal processes to serve its objectives more effectively:
- To have a transverse vision between the different departments. The objective is to better manage the school’s B2C and B2B “customer” journey (recruitment and loyalty).
- To have a better qualification of its database in order to carry out targeted marketing actions.
- Facilitate collaborative work between employees, prospects and students
- Increase the scalability of the solution and its ability to increase its load.
“Neoma Business School has positioned itself as the innovative challenger among business schools. The school has grown enormously in terms of both projects and staff. One of the challenges at the marketing level was the centralisation of information to allow all employees to have data traceability and also to follow the objectives of prospecting, recruitment and application.”
Sophie COMBEPEYROUX – GARRISSADE, Marketing Manager
