Neoma Business School Case study

Support on Dynamics 365 Sales & Marketing

Issues

How can we follow up more effectively during the different stages of the prospect/candidate/student journey?

Project description

NEOMA Business School wanted to modernise its historical CRM and digitalise its internal processes to serve its recruitment and student retention objectives more effectively.

Apsia’s contribution

Apsia is providing Neoma Business School with a dedicated team of experts in the Cloud and Microsoft solutions to support the deployment of Dynamics 365 Sales & Marketing on the group’s three campuses (Rouen, Reims and Paris). The rapid implementation of such a solution is possible thanks to the adoption of a pedagogical and agile approach that allows for adaptation to the specific needs of higher education institutions.

Neoma Busines School is a French business school founded in 2013 following the merger of Reims Management School and Rouen Business School.

NEOMA wanted to modernise its historical CRM and digitalise its internal processes to serve its objectives more effectively:

  • To have a transverse vision between the different departments. The objective is to better manage the school’s B2C and B2B “customer” journey (recruitment and loyalty).
  • To have a better qualification of its database in order to carry out targeted marketing actions.
  • Facilitate collaborative work between employees, prospects and students
  • Increase the scalability of the solution and its ability to increase its load.

“Neoma Business School has positioned itself as the innovative challenger among business schools. The school has grown enormously in terms of both projects and staff. One of the challenges at the marketing level was the centralisation of information to allow all employees to have data traceability and also to follow the objectives of prospecting, recruitment and application.”

Neoma Business School
Sophie COMBEPEYROUX – GARRISSADE, Marketing Manager

Used technologies

Microsoft Dynamics 365 Sales & Marketing

Cloud CRM to accelerate your sales cycles and help your salespeople reach their full potential

Microsoft Power BI

With Microsoft Cloud Analytics, make better decisions with up-to-date, accessible and accurate data.

Microsoft Power Platform

Easily build solutions with Microsoft Power Platform, a set of low-code tools for building applications, workflows, AI-driven bots and data analytics.

Microsoft Teams

Microsoft Teams is a secure collaborative platform that allows you to make and receive calls directly with advanced features such as group calls, voicemail and more.

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