Business issue: How to strengthen and follow up the relationship with learners, alumni and partners?

Solutions deployed: Microsoft Dynamics 365 Sales & Marketing, Microsoft Power BI, Microsoft Power Platform

Results: Improved relations with its audiences and long-term partner loyalty

The ISRP, Institute of Training in Psychomotricity, present in Paris, Marseille & Vichy, has been training students for the psychomotrician profession for over 50 years. The ISRP launched a CRM project with the following objectives:

  • Carry out marketing and promotional activities for ISRP training courses.
  • Monitor students, relations with partner companies and alumni.
  • Manage administrative activities: apprenticeship fees, entrance exams, registration, support.