Results: Improved relations with its audiences and long-term partner loyalty
The ISRP, Institute of Training in Psychomotricity, present in Paris, Marseille & Vichy, has been training students for the psychomotrician profession for over 50 years. The ISRP launched a CRM project with the following objectives:
Carry out marketing and promotional activities for ISRP training courses.
Monitor students, relations with partner companies and alumni.