Neoma Business School

Business issues:  How to monitor more efficiently the different stages of the prospect/candidate/student journey?

Solutions deployed: : Microsoft Dynamics 365 Sales & Marketing, Microsoft Power BI, Microsoft Power Platform, Microsoft Teams

Deployment time:  6 months

Results: Deployment on the 3 campuses of Neoma

NEOMA wanted to modernise its historical CRM and digitalise its internal processes to serve its objectives more effectively:

  • To have a transverse vision between the different departments. The objective is to better manage the school’s B2C and B2B “customer” journey (recruitment and loyalty).
  • To carry out a more effective follow-up during the different stages of this process: Prospect/Candidate/Student
  • To have a better qualification of its database in order to carry out targeted marketing actions.


  • Harmonisation and industrialisation of processes and reporting
  • Acquisition of real autonomy by equipping itself with high-performance tools that can be easily interfaced and developed.
  • Adoption of a pedagogical and agile approach allowing it to get all departments to collaborate around its vision and solution